Sample Deliverable
Preview the kind of client-ready report DataFlow is built to help teams deliver
This is an anonymized report-style preview using sample performance data. It shows how a team can move from connected numbers into a cleaner weekly client update.
Anonymized Agency Report
Weekly Paid Media Performance Review
Reporting stack: Google Ads, Meta Ads, and Shopify revenue feedback. Intended for a weekly client call or asynchronous performance update.
Google Ads
Meta Ads
Shopify export
Weekly cadence
Reporting Window
May 1, 2026 to May 31, 2026
Delivery Format
Shareable dashboard plus summary notes for client review
Ad Spend
$12,480
+8.4% vs prior period
Attributed Revenue
$48,920
+14.1% vs prior period
ROAS
3.9x
+0.6x vs prior period
Leads
426
+11.2% vs prior period
Executive Summary
Short narrative points that make the numbers easier to review with the client.
Spend increased moderately while conversion output improved faster than budget growth.
Retargeting and branded search remained the strongest efficiency levers in the current window.
Shopify revenue feedback suggests the current media mix is improving order quality, not just lead volume.
What this proves
Prospects do not just need a dashboard builder. They need a clean reporting output.
Deliverable-friendly
The layout combines summary notes with visuals instead of stopping at raw charts.
Commercially useful
It ties spend performance back to business outcome signals like attributed revenue and order quality.
Spend vs Attributed Revenue
A simple weekly view that makes efficiency movement obvious.
Account Notes
Example commentary an account manager might include with the report.
Branded search remained the lowest-cost conversion source and should continue to capture existing demand efficiently.
Prospecting spend was still necessary for volume, but the gap in CPA suggests audience refinement is the next priority.
Retargeting kept overall ROAS healthy, which supports maintaining budget even while prospecting is adjusted.
Campaign Conversion Comparison
One reusable chart block for the “what should we change next?” part of the conversation.